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Giant Tick Head Breaks Through the Clutter at San Diego Comic-Con
The activation included a street team and other activities inspired by the show’s first season. It may be tough to cut through the clutter at San Diego Comic-Con, but a 20-foot-tall, blue tick head...
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Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered...
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series...
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Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global,...
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Giant Tick Head Breaks Through the Clutter at San Diego Comic-Con
The activation included a street team and other activities inspired by the show’s first season. It may be tough to cut through the clutter at San Diego Comic-Con, but a 20-foot-tall, blue tick head...
View ArticleClik here to view.
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered...
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series...
View ArticleClik here to view.
Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global,...
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EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’...
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each...
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Photo Tour: Inside Amazon Prime Video’s ‘Coming 2 America’ Global Marketing...
There are highly-anticipated movie sequels… and then there’s “Coming 2 America,” a follow-up film that arrived 33 years after the original. Adding to the fever pitch of fandom: consumers never thought...
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Drone Drops, Diversity and Dimension: Inside the Global Launch of Amazon’s...
Drone gift drops to influencers, vets and celebrities like Wesley Snipes, pictured, were part of a worldwide coordinated effort. How Amazon unleashed a multi-platform campaign built for diverse...
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How Amazon Prime Video Staged Alien Invasions to Promote ‘The Tomorrow War’
Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July...
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Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate...
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Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female...
Experiential vignettes within the pop-up space shined a spotlight on Black female creators and business owners. The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing...
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Amazon Prime Video’s Pop-up Obstacle Course Sends Fans on Active Missions
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had...
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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive...
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The...
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