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Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate...
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Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female...
Experiential vignettes within the pop-up space shined a spotlight on Black female creators and business owners. The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing...
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Amazon Prime Video’s Pop-up Obstacle Course Sends Fans on Active Missions
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had...
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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive...
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The...
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